and the luxury of time.
Time is marked when a newborn breathes the first breath.
Time is marked,
when a final breath has been breathed.
I’m a long time admirer and collector of watches. I’ve recently been introduced to a premiere brand of Swiss timepieces, Louis Moinet. No brand signifies the history, tradition and innovation of bespoke watch making more than Atelier Louis Moinet, based in Saint-Blaise, Switzerland. Along with the 10th anniversary of the brand they are celebrating the 200th anniversary of the invention of the chronograph by Louis Moinet (1768- 1853): master watchmaker, inventor of the chronograph, and in whose honor the brand is named. For this celebratory milestone Atelier Louis Moinet is introducing the innovative and artful Memoris timepiece.
The watch as an object of desire
In the words of CEO Jean-Marie Schaller (pictured above):
To be clear, this is the first chronograph-watch ever created. The chronograph function is the main feature of the design, and the time function, while still present, is a lesser element. The ingenious “Energie Plus” feature is an automatic pawl winding system which allows the watch to be wound in both directions with extreme precision. This masterpiece of innovation is available in luxurious 18k rose gold and 18k white gold, in three limited editions, of just 60 pieces each.
At the core of Ateliers Louis Moinet:
creativity, exclusivity, art & design
There is nothing more symbolic than a timepiece. A watch may simply be a style statement, a reminder of a celebratory milestone in life or a truly innovative work of art such as the Memoris. My collection of watches is growing and there is always room for one more.
Isn’t it time…to celebrate?